Triple Bottom Line with Human Consciousness
A primary function of a business is to generate wealth along the way. The challenge is to design and build businesses that can generate wealth without the negative externals and harmful side effects that inevitably come from focusing on profit alone, or above all else.
My approach is to focus on solutions rather than rhetoric. Political grandstanding and blame throwing is counterproductive, and the companies best equipped to transition into an era of greater social impact are those that focus on positive, actionable and discernible initiatives.
For the benefit of the triple bottom-line, measuring fiscal performance is clear, and has evolved from an optional, oftentimes simple image-enhancement oriented exercise with potential ancillary benefits to an integral part of the business model central to sustainable business growth. Companies making decisions to benefit not only their shareholders, but also their employees, customers, suppliers, and the community more broadly will over the longer term maximize both stakeholder and shareholder value.